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Assos x EF pro cycling change out kit
2026    photos: Stan Koolen and Assos

Assos of Switzerland and EF Pro Cycling have made contact. Today, they unveil the “Ride In Peace” capsule: a limited-edition change -out kit designed for the 2026 Giro d’Italia.

Every year, EF Pro Cycling famously departs from its traditional pink to avoid clashing with the Giro’s iconic leader’s jersey. This year, that exchange has been replaced by a signal from beyond, hovering between space and time.

SNOBICI was  invited by Assos and Pace Up Media to attend an exclusive video shoot in a studio in Milan. During this visit, I got a unique behind-the-scenes look at the creation of the new Assos and EF Pro Cycling change-out kit video for the Giro d’Italia.












Space // Time: The Collection


The “Ride In Peace” capsule is where interstellar design meets podium-proven performance. The collection translates the campaign’s cosmic narrative into technical equipment designed for the world’s most demanding stage race:


  • Limited-Edition SCA Jersey: A second-skin aero fit featuring graphics inspired by worlds beyond.
  • Mille GT Jersey: Engineered with Assos’ elite textile technology to endure the convergence of space and time on the Italian roads.
  • The Tactica LS Casual Jersey: A long-sleeve addition that brings the "Ride In Peace" message to life off the bike.
  • Equipe R | Mille/Uma GT Bib Shorts: Rounding out the collection are racing bib shorts featuring EF Pro Cycling Team’s 2026 graphics






The Message
The campaign is more than a kit change; it is an invitation. "We made contact… A signal. A message: We ride in peace. Do you? Join us."

“We believe innovation happens when you challenge conventions, both in how products perform and how they are expressed. Too often in this sport, performance and identity are treated separately. We don’t see it that way.” said Edwin Navez, ASSOS of Switzerland CEO “With EF Pro Cycling, this is again about pushing both at the same time, engineering at the highest level, and a visual language that refuses to blend in’

“If we’re going to change kits, it should actually say something" added Jonathan Vaughters, EF Pro Cycling Founder and CEO. "Assos gives our riders the performance, comfort, and technical quality they need to race at their best and this allows us to have some fun with the design. With this kit we're visually manifesting. Hide your cows, we're coming to this Giro with serious race ambitions."


By merging high-performance engineering with a narrative that transcends the earth, Assos and EF Pro Cycling continue to ignite the imagination and redefine what a professional cycling kit can represent. In the vacuum of space or the heat of the peloton, the mission remains the same: total performance.